Middle East airlines witness 9.6% passenger demand growth in June: IATA

Middle East airlines witness 9.6% passenger demand growth in June: IATA
Strengthening the aviation sector is crucial for Middle Eastern countries. File/AFP
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Updated 01 August 2024
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Middle East airlines witness 9.6% passenger demand growth in June: IATA

Middle East airlines witness 9.6% passenger demand growth in June: IATA
  • Total capacity of Middle Eastern flights also surged by 9.4% year-on-year in June
  • Carriers in the region handled 9.4% of the passengers globally in June

RIYADH: Airlines operating in the Middle East witnessed a 9.6 percent growth in passenger demand in June compared to the same period in 2023, driven by the summer holiday season, according to an industry body. 

The International Air Transport Association revealed that the total capacity of Middle Eastern flights also surged by 9.4 percent year-on-year in June. 

IATA said that the total load factor among carriers in the region stood at 79.7 percent in June, representing a marginal increase of 0.1 percentage point compared to the same month of the previous year. 

The load factor is a metric used in the aviation sector that measures the percentage of available seating capacity that has been filled with passengers. A high load factor signifies that an airline has sold most of its available seats. 

Strengthening the aviation sector is crucial for Middle Eastern countries, including Saudi Arabia, as nations aim to diversify their economies and lessen their reliance on oil revenues.

The Kingdom’s ambitious national aviation strategy aims to triple the number of passengers by 2030 compared to 2019. It also foresees handling 4.5 million tons of cargo and establishing over 250 direct destinations from airports in Saudi Arabia. 

In May, the Kingdom’s General Authority of Civil Aviation revealed that the aviation sector contributed $21 billion to the country’s gross domestic product in 2023.

According to the report, carriers in the Middle East region handled 9.4 percent of the passengers globally in June, a figure that remained unchanged from May. 

IATA said that total demand growth worldwide increased by 9.1 percent in June compared to the same period in 2023. 

“Demand grew across all regions as the peak northern summer travel season began in June, and with overall capacity growth lagging demand, we saw a very strong average load factor of 85 percent achieved in both domestic and international operations,” said Willie Walsh, IATA’s director general. 

He added: “Operating with such high load factors is both good and challenging. It makes it even more important for all the stakeholders to operate with equal levels of efficiency to minimize delays and get travelers to their destinations on schedule.” 

The analysis further said that demand for international travel rose annually by 12.3 percent, while total capacity edged up by 12.7 percent during the same period. 

IATA said that domestic demand increased by 4.3 percent year-on-year in June. 

Asia Pacific region leading from the front

According to the industry body, flights operating in the Asia Pacific region posted strong growth in June, with passenger demand rising by 22.6 percent year-on-year. 

Capacity among air carriers in the Asia–Pacific region was up 22.9 percent year-on-year in June, making the Africa-Asia route the fastest expanding regional pair, growing at 38.1 percent during the same period. 

Flights operating in the region also handled 31.7 percent of the passengers globally in June, a figure that remained unchanged from last month. 

European air carriers handled 27.1 percent of the overall travelers in June, followed by North America at 24.2 percent. 

“As the Olympic Games unfold in Paris there is pride across the aviation industry for its continuing role in supporting the Olympic story by bringing many of the athletes, fans, and officials together," said Walsh. "It is a great reminder of how aviation transforms our very big world into a global community.”

African air carriers witnessed a 16.9 percent year-on-year passenger demand growth in June, while the capacity edged up by 5.8 percent. 

Airlines from the Latin American region witnessed a traveler requirement growth of 15.3 percent in June compared to the same period the previous year. The total capacity of these flights also rose by 15.6 percent in the same month. 

The load factor among Latin American airlines, however, decreased by 0.2 percentage points to 85.1 percent. 

European carriers saw a 9.1 percent year-on-year increase in demand in June, while their capacity surged by 9.8 percent during the same year. 

North American carriers witnessed a 6.6 percent year-on-year increase in traveler demand in June. The total capacity of these flights edged up by 8.6 percent, while the load factor stood at 88.7 percent, the highest among all regions. 

IATA said that it is optimistic about the increase of future passenger growth globally. 

“Overall, international travel demand is strong and keeps showing promise for the future,” said the industry body. 

Cargo demand surges

On June 30, the organization released another report, saying that global air cargo markets saw a 14.1 percent growth in total demand, measured in cargo tonne-kilometers, compared to the year-ago period. This is the seventh consecutive month of double-digit year-on-year growth. 

According to the analysis, this surge in the requirement for air cargo was driven by maritime shipping constraints. 

“Air cargo demand surged in June. Strong growth across all regions and major trade lanes combined for a record-breaking first-half performance in terms of CTKs. Maritime shipping constraints and a booming e-commerce sector are among the strongest growth drivers,” said Walsh. 

He added: “The sector has remained largely impervious to ongoing political and economic challenges and the US customs crackdown on e-commerce deliveries from China. Air cargo looks to be on solid ground to continue its strong performance into the second half of 2024.” 

The report revealed that total air cargo demand growth in the first half of this year increased by 13.4 percent compared to the first six months of 2023.

Capacity, measured in available cargo ton-kilometers, rose 8.8 percent year-on-year in June. 

According to IATA, Middle Eastern carriers saw 13.8 percent year-on-year demand growth for air cargo in June, while the capacity rose by 6.9 percent during the same period. 

Asia-Pacific airlines saw 17 percent demand growth in June, the strongest expansion among all regions. The capacity of air carriers in this region also grew by 10.7 percent during the same period. 

“Latin American carriers saw 13.1 percent year-on-year demand growth for air cargo in June. Capacity increased 15.5 percent year-on-year. Notably, Latin America posted the second-highest increase in international demand growth at 17.2 percent in June,” said IATA. 

North American carriers’ air cargo demand grew 9.5 percent in June, the weakest among all regions. The report revealed that these airlines’ capacity rose by 6 percent year-on-year. 

The industry body highlighted that airlines in the Asia Pacific region handled 33 percent of the total air cargo globally, followed by North America at 26.9 percent and Europe at 21.4 percent. 

Air carriers in the Middle East transported 13.5 percent of the overall cargo, while airlines in Latin America and Africa handled 2.8 percent and 2 percent of the total, respectively. 


ACWA Power expands into China with over 1GW of renewable energy projects

ACWA Power expands into China with over 1GW of renewable energy projects
Updated 30 December 2024
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ACWA Power expands into China with over 1GW of renewable energy projects

ACWA Power expands into China with over 1GW of renewable energy projects

RIYADH: Saudi utility giant ACWA Power has announced its successful expansion into China, securing over 1 gigawatt of renewable energy projects.

The portfolio includes solar photovoltaic and wind energy initiatives, which will be jointly owned by ACWA Power and leading Chinese renewable energy firms.

In a statement to Tadawul, ACWA Power confirmed that the projects are spread across several Chinese provinces and are in advanced stages of development. This milestone represents the company’s formal entry into China’s renewable energy sector, positioning ACWA Power for future growth in one of the world’s largest clean energy markets.

The expansion aligns with ACWA Power’s broader ambitions in China. Earlier this month, Yunhe Lyu, head of ACWA Power’s China operations, shared plans to invest up to $50 billion in renewable energy projects across the country by 2030. The company aims to acquire clean power assets with a capacity of up to 20 GW and to develop 1 million tonnes of green hydrogen.

“We have an ambitious target of investing up to $50 billion in green energy, renewable technologies, green hydrogen, and desalination projects by 2030,” Lyu told Bloomberg. “Our goal is to reach 1.3 GW of renewable energy capacity in China by the end of this year.”

ACWA Power’s strategy also involves collaboration with Chinese state-owned enterprises, both within China and abroad. For example, the company partnered with China Southern Grid International in July on a wind project in Uzbekistan and with State Power Investment Corp. on power initiatives in Saudi Arabia.

The expansion into China is part of a broader strengthening of economic ties between Saudi Arabia and China. Since Chinese President Xi Jinping’s visit to Riyadh in 2022, the two nations have deepened their economic collaboration, particularly in sectors aligned with Saudi Arabia’s Vision 2030.

In 2023, bilateral trade between the countries reached $107.23 billion, with China exporting $42.86 billion in goods to Saudi Arabia and importing $64.37 billion, primarily crude oil and petrochemical products. By August 2024, trade had already totaled $70.87 billion, continuing to show robust growth.

Notably, China has become the Kingdom’s leading source of greenfield foreign direct investment, contributing $21.6 billion from 2021 to October 2024. About one-third of this investment is in clean technologies such as solar, wind, and battery storage.

Saudi Aramco has also been instrumental in strengthening bilateral ties. In November, Aramco, in partnership with China’s Sinopec, began construction of a $9.82 billion petrochemical complex in Fujian province. The project will include a 320,000-barrel-per-day refinery and a 1.5-million-tonne-per-year ethylene plant, with full operational status expected by 2030. This project is set to boost China’s refining and petrochemical capacity while reinforcing Aramco’s position in the downstream energy sector.

Earlier in September, Aramco signed several key agreements with Chinese partners, including a development framework agreement with Rongsheng Petrochemical Co. Ltd. and a strategic cooperation agreement with Hengli Group Co. Ltd. These partnerships are aimed at enhancing China’s energy security and supporting the country’s industrial development.

Beyond traditional energy, Aramco’s collaboration with China also extends to advanced technologies and lower-carbon energy solutions. In March, Aramco President and CEO Amin Nasser addressed the China Development Forum in Beijing, underscoring the company’s commitment to being a reliable energy partner and its vision for future cooperation in the global energy transition.


Closing Bell: Saudi indices close in green for second day in a row

Closing Bell: Saudi indices close in green for second day in a row
Updated 30 December 2024
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Closing Bell: Saudi indices close in green for second day in a row

Closing Bell: Saudi indices close in green for second day in a row
  • MSCI Tadawul Index increased by 11.41 points, or 0.76%, to close at 1,505.97
  • parallel market Nomu gained 460.61 points, or 1.48%, to close at 31,513.42

RIYADH: Saudi Arabia’s Tadawul All Share Index gained 0.91 percent, or 108.17 points, to reach 12,000.92 points on Monday.

The total trading turnover of the benchmark index was SR5.1 billion ($1.3 billion), as 172 of the listed stocks advanced, while 65 retreated.

The MSCI Tadawul Index also increased by 11.41 points, or 0.76 percent, to close at 1,505.97. 

The Kingdom’s parallel market Nomu also reported increases, gaining 460.61 points, or 1.48 percent, to close at 31,513.42. This comes as 39 of the listed stocks advanced, while as many as 47 retreated.

The index’s top performer, Saudi Reinsurance Co., saw a 10 percent increase in its share price to close at SR51.70.  

Other top performers included Saudi Industrial Development Co., which saw an 8.98 percent increase to reach SR30.95, while Walaa Cooperative Insurance Co.’s share price rose by 7.42 percent to SR19.68. 

Middle East Specialized Cables Co. recorded a positive trajectory, with share prices rising 6.17 percent to reach SR43.90. Fawaz Abdulaziz Alhokair Co. also witnessed positive gains, with 5.07 percent reaching SR12.84. 

Alkhaleej Training and Education Co. was TASI’s worst performer, with the company’s share price falling by 3.26 percent to SR31.15. 

Sustained Infrastructure Holding Co. followed with a 2.86 percent drop to SR32.25. National Medical Care Co. also saw a notable decline of 2.11 percent to settle at SR167.40. 

Elm Co. and Arriyadh Development Co. were among the top five worst performers, with shares dropping by 2.06 percent to settle at SR1,114.80 and by 2.03 percent to sit at SR33.85, respectively. 

On the announcement front, WSM for Information Technology Co. has finalized its acquisition of Wasl Technology Information Systems Limited Co., marking the conclusion of a transaction valued at SR8.5 million. 

The company announced the signing of the final purchase agreement on Dec. 29 with Tanabw for Information Technology, effectively transferring Wasl Technology Information Systems into a branch of Tanabw. 

The acquisition process began with the signing of a non-binding memorandum of understanding on Oct. 27, followed by regulatory approval on Nov.10 when WSM received a No Notification Required Certificate from the General Authority for Competition. Value Capital acted as the financial adviser for the deal. 

The transaction is expected to expand WSM’s technology capabilities and strengthen its presence in the IT sector. Further details on integration plans and strategic objectives post-acquisition have yet to be disclosed, the company stated in a bourse statement.

WSM closed Monday’s trading session with a 4.30 percent increase to reach SR49.70. 

Also, Waja Co. has announced the signing of a Shariah-compliant bank facility agreement with Alinma Bank, securing financing worth SR16 million. The agreement, finalized on Dec.30, has a tenure of one year. 

The facility is backed by a promissory note from the company and will be used to support Islamic financing for letters of credit, various Islamic bank guarantees, and tawarruq transactions.

Waja’s move aligns with its strategy to enhance its financial capabilities while adhering to Islamic banking principles. 

The financing is expected to bolster the company’s liquidity and operational flexibility, enabling it to pursue its business objectives effectively. Further updates regarding the utilization of funds were not disclosed, according to a bourse filing.

Waja Co.’s share price dropped 0.25 percent on Monday to settle at SR7.86. 


Qatar surpasses 2024 visitor target welcoming 5m travelers

Qatar surpasses 2024 visitor target welcoming 5m travelers
Updated 30 December 2024
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Qatar surpasses 2024 visitor target welcoming 5m travelers

Qatar surpasses 2024 visitor target welcoming 5m travelers
  • Hotel sector now boasts more than 40,000 keys, reinforcing its capacity to cater to an increasing influx of travelers
  • Tourism traffic in the GCC is expected to rise as countries work to reduce their reliance on oil

RIYADH: Qatar welcomed 5 million visitors in 2024, surpassing its target of 4.79 million and marking a 25 percent increase in international arrivals compared to the previous year. 

The growth underscores the country’s rising prominence as a global tourism hub and highlights several key milestones, including surpassing its annual goal of 8.8 million room nights sold, reaching nearly 10 million room nights to date. 

The country’s hotel sector now boasts more than 40,000 keys, reinforcing its capacity to cater to an increasing influx of travelers, according to a press release. 

The achievement aligns with Qatar’s National Tourism Sector Strategy 2030, which aims to welcome over 6 million annual visitors by the end of this decade, positioning the country as the Middle East’s fastest-growing tourist destination. 

“Surpassing five million visitors is a landmark accomplishment for Qatar, bringing us closer to realizing our vision of positioning the country as one of the world’s fastest-growing, family-friendly premier destinations,” said Saad Bin Ali Al-Kharji, the chairman of Qatar Tourism. 

“This milestone is not only a celebration of our accomplishments but also a foundation for future growth as we continue to deliver unique experiences and service excellence across all the tourism touch points for every visitor,” he added. 

The year’s visitor demographics reveal that 41 percent were Gulf Cooperation Council nationals, while 59 percent came from international markets, led by Saudi Arabia, India, the UK, Germany, and the US. 

Qatar also recorded 56 percent of arrivals by air, 37 percent by land, and 7 percent by sea. 

This comes as tourism traffic in the GCC is expected to rise as countries work to reduce their reliance on oil.

The tourism sector’s contribution to gross domestic product is expected to grow from $130 billion in 2023 to over $340 billion by 2030, exceeding 10 percent of the region’s GDP, according to a report released by Fitch Ratings in July. 

The aviation industry will be crucial, with Fitch Ratings forecasting significant growth in passenger traffic, supported by some of the world’s most modern airports, including Dubai International with 87 million passengers, Hamad International in Doha with 45.9 million, and King Abdulaziz International in Jeddah with 42.9 million. 

Qatar’s visitor numbers have steadily increased throughout 2024, with notable growth in both the early and late parts of the year. 

Major events, such as the AFC Asian Cup in January, the Formula 1 Qatar Grand Prix, and the 2024/2025 cruise season, contributed to the surge in arrivals, particularly during the November school holidays when visitor numbers from Saudi Arabia were notably strong. 

“Our tourism goals are ambitious but achievable. Between 2022 and 2030, we aim to nearly triple our visitor numbers and to at least double the tourism in-destination spend,” Al-Kharji said. 

As Qatar continues to attract global travelers, the country remains focused on offering quality experiences and showcasing its cultural heritage. 

By inviting visitors to explore its unique landmarks and family-friendly attractions, Qatar is strengthening its position as a top global tourism destination. 

Looking ahead, Qatar’s tourism strategy aims to triple its visitor numbers by 2030, while also doubling the tourism sector’s contribution to the country’s GDP, targeting a range of 10-12 percent. 


Tourist spending in Saudi Arabia up 27%, reaching nearly $7bn

Tourist spending in Saudi Arabia up 27%, reaching nearly $7bn
Updated 30 December 2024
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Tourist spending in Saudi Arabia up 27%, reaching nearly $7bn

Tourist spending in Saudi Arabia up 27%, reaching nearly $7bn
  • Spending by residents traveling abroad increased by 21.79% to reach SR26.33 billion
  • Inbound tourism spending has shown notable fluctuations throughout the year

RIYADH: Tourism spending in Saudi Arabia saw an annual increase of 27.25 percent in the three months to the end of September, hitting SR25.05 billion ($6.68 billion), according to new figures.

Data released by the Saudi Central Bank, also known as SAMA, also showed that the spending by residents traveling abroad increased by 21.79 percent to reach SR26.33 billion.

The travel balance of payments recorded a deficit of SR1.28 billion, marking a 33.83 percent decrease compared to the same period last year. The balance showed a surplus of SR40.17 billion for the first nine months of the year, reflecting a 4 percent increase from the same period in 2023.

These spending patterns align with the Kingdom’s broader ambition to rank among the top 10 global tourist destinations by the end of the decade, as outlined in its Vision 2030 economic diversification strategy.

Recent cultural advancements, including hosting art exhibitions and high-profile entertainment events, demonstrate Saudi Arabia’s commitment to enhancing its global image.

Landmark initiatives, such as the newly approved “Visiting Investor” visa, further signal the nation’s intent to attract diverse visitors while supporting the tourism sector’s growth.

Inbound tourism spending in Saudi Arabia has shown notable fluctuations throughout the year, shaped by a blend of cultural, religious, and seasonal factors.

Religious tourism, which accounted for 42 percent of all inbound visits in 2023, according to the Ministry of Tourism annual report, plays a pivotal role in this variation.

Pilgrimages during the holy months of Hajj and Ramadan drive significant surges in visitor numbers and spending, underscoring the importance of faith-driven travel to the Kingdom’s tourism sector.

Non-religious inbound tourism, which made up 58 percent of arrivals during 2023, might exhibit different dynamics influenced by factors such as climate.

Leisure tourists and those visiting friends and relatives often plan their trips during months when temperatures are milder.

This seasonal preference explains why tourism spending tends to peak during the second quarter of the year. In 2024, inbound spending reached SR47.6 billion in the second quarter, following a similar trend in 2023, when spending in the same period was SR48.93 billion.

By contrast, expenditures dropped to SR19.68 billion in the third quarter of 2023, coinciding with the peak summer heat.

Makkah remained the most visited destination in 2023, according to the ministry’s report, welcoming 15.4 million tourists, driven primarily by religious purposes.

Madinah, a secondary destination for many pilgrims, attracted 9.6 million visitors. Riyadh also emerged as a major draw, hosting 2.8 million tourists and reinforcing its growing reputation as a cultural and business hub.

Religious tourism generated the majority share of spending, contributing 55 percent of the total or SR77.4 billion, followed by visits to relatives and families at 19 percent or SR26.3 billion.

Leisure tourism, encompassing activities like entertainment and sightseeing, accounted for SR21.6 billion.


Startups of the Year: Zid and Salla revolutionize Saudi Arabia’s e-commerce landscape 

Startups of the Year: Zid and Salla revolutionize Saudi Arabia’s e-commerce landscape 
Updated 30 December 2024
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Startups of the Year: Zid and Salla revolutionize Saudi Arabia’s e-commerce landscape 

Startups of the Year: Zid and Salla revolutionize Saudi Arabia’s e-commerce landscape 
  • Zid platform allows merchants to manage e-commerce stores, social media sales, and physical outlets from a single dashboard
  • Salla has cemented its position as a major player in the Kingdom’s rapidly growing digital economy

RIYADH: E-commerce in Saudi Arabia witnessed a landmark year in 2024, with startups Zid and Salla leading the charge to reshape the Kingdom's — and region’s — digital economy.  

These two firms have empowered merchants, enhanced digital infrastructure, and set the stage for exponential growth in Saudi Arabia’s online retail sector. 

Zid: Where commerce meets innovation 

For Zid, a Riyadh-based e-commerce enabler, the introduction of its “Total Commerce” vision at Ripple 2024 marked a defining moment in its scale-up journey.  

In an interview with Arab News, Sultan Al-Asmi, CEO and co-founder of Zid, described the launch as a milestone that “wasn’t just a product launch; it was the unveiling of a unified ecosystem designed to redefine how merchants in Saudi Arabia — and eventually the region — conduct business.”  

The platform allows merchants to manage e-commerce stores, social media sales, and physical outlets from a single dashboard.  

He further emphasized Zid’s partnerships with platforms like Amazon, Snapchat, TikTok, and Meta, as well as its integration of artificial intelligence-powered tools, which are designed to “future-proof commerce in the Kingdom and across the region.”  

Al-Asmi said: “Saudi Arabia’s e-commerce landscape is expanding rapidly, but logistical inefficiencies remain a significant barrier, especially for small and medium-sized businesses looking to scale globally.”

To address these challenges, Zid introduced a unified logistics dashboard to simplify inventory management and shipment tracking.  

The company also launched flexible financing options to help merchants manage shipping costs and expand their reach.  

“By integrating platforms like TikTok Shop and Amazon Marketplace and introducing AI-powered marketing tools, we’ve provided our merchants with innovative solutions to adapt to these changes and positioned them to capitalize on opportunities to drive sustainable growth,” Al-Asmi added.   

Sultan Al-Asmi, CEO and co-founder of Zid. Supplied

The co-founder said that 2024 has been a year of exponential growth for Zid as the company transitions from “start-up to scale-up.”

Zid’s efforts have resulted in exponential growth. In 2024, its merchant base increased by over 30 percent, surpassing 12,000 active users, while the stock-keeping units on its platform exceeded 4 million.  

The company also processed billions of transactions, providing valuable insights into Saudi commerce.  

Al-Asmi highlighted the tangible impact of Zid’s solutions, stating, “Merchants on our platform have consistently increased both average basket sizes and conversion rates by 50 percent, reflecting the effectiveness of our solutions in driving larger transactions compared to our competitors,” he said. 

“Additionally, our merchants experienced a 25 percent year on year growth in GMV (Gross Merchandise Value) and significant growth in the average number of orders per merchant, reinforcing Zid’s role as a reliable growth partner,” Al-Asmi added, going on to say that merchants who participated in Zid’s “10x” program saw their revenues grow tenfold. 

In addition to its technical innovations, Zid credits its internal culture for its success. “At Zid, our culture is rooted in collaboration, resilience, and a relentless focus on merchant success,” said Al-Asmi.  

He noted that the company’s leadership team draws on years of experience in Software-as-a-Service, retail, e-commerce, and technology, which has enabled the team to tackle complex challenges.  

As Zid looks ahead to 2025, the company is focused on deepening its impact in Saudi Arabia while expanding its regional presence across the Gulf Cooperation Council.  

Al-Asmi shared the company’s priorities for the coming year, stating, “Our priorities include further enhancing the Total Commerce ecosystem by introducing advanced AI capabilities, expanding Zid Financing to make capital more accessible to merchants, and driving adoption of cross-border commerce solutions.”  

He emphasized that cross-border commerce represents a significant growth opportunity for Saudi merchants.  

“GCC consumers have a deep appreciation for Saudi products due to their exceptional quality, cultural relevance, and value,” Al Asmi said, highlighting Zid’s efforts to strengthen logistics infrastructure and integrate platforms like Trendyol and Noon to its marketplace suite, which already includes Amazon Marketplace. 

Al-Asmi underscored that sustaining momentum requires both innovation and collaboration. 

“We plan to strengthen our existing collaboration with global platforms like Snapchat, Google, Meta, and TikTok while continuing to invest in local talent and infrastructure,” he explained. 

“Our goal is to create an environment where every merchant can compete and win, regardless of size,” Al-Asmi stated. “With the groundwork laid this year, we are confident that Zid is well-positioned to lead the next chapter of commerce innovation in the region.” 

The company has raised $59 million in funding to date, with its latest series B round garnering $50 million in 2021. 

Salla: Empowering Saudi e-commerce growth 

Salla, one of Saudi Arabia’s leading e-commerce enablement platforms, has cemented its position as a major player in the Kingdom’s rapidly growing digital economy through a series of high-profile partnerships and strategic milestones in 2024.  

From securing substantial pre-initial public offering funding to integrating advanced tools for merchants and expanding digital payment solutions, Salla continues to shape the future of online business in the region. 

In one of the year’s most notable announcements, Salla closed a $130 million pre-IPO investment round led by Investcorp, with participation from Sanabil Investment, a company owned by the Public Investment Fund, and STV, an existing shareholder.  

“We are deeply grateful for the trust and investment from Investcorp and Sanabil in Salla, which reflects their confidence in our vision and our platform’s potential,” said Nawaf Hariri, CEO and co-founder of Salla.  

The funds are expected to fuel the company’s growth as it supports over 80,000 active merchants across the region. Hariri emphasized Salla’s commitment to “empowering individuals, SMEs, and enterprises to start and expand their businesses both within and beyond Saudi Arabia.” 

Salla’s platform has already enabled over $7 billion in e-commerce sales since 2020 and is tapping into Saudi Arabia’s $20 billion e-commerce market, which is projected to grow by more than 25 percent annually.  

Nawaf Hariri, CEO and co-founder of Salla. Supplied

With a proprietary SaaS solution, Salla allows merchants to launch fully digitalized and automated online stores within hours, integrating payment solutions, logistics, and a suite of over 400 applications to support businesses throughout their lifecycle. 

The company also strengthened its technology offering through a partnership with Adjust, a global analytics and measurement firm. This integration allows Salla merchants to access advanced app analytics tools, enabling them to optimize campaign performance and scale their businesses.  

Amin Fadul, VP of Product at Salla, highlighted the benefits of this collaboration: “By leveraging Adjust’s powerful analytics and attribution tools, our users will have access to deeper insights into customer behavior, allowing them to make data-driven decisions that enhance their marketing strategies and drive growth.”  

Adjust’s features, such as customer journey tracking, deep linking, and smart recommendations, complement Salla’s native mobile app maker to help merchants expand their mobile commerce capabilities. 

Further enhancing its ecosystem, Salla partnered with STC Bank, Saudi Arabia’s first licensed digital bank, to integrate it as a payment option across more than 80,000 online stores powered by Salla.  

This partnership offers merchants and their customers secure and convenient digital payment options directly through STC Bank accounts. By streamlining payment processes, the collaboration aims to boost digital payments and support the Kingdom’s broader digital transformation goals.  

“This integration is expected to contribute to a more seamless shopping experience for online customers while reinforcing Salla’s role as a leader in the Saudi e-commerce market,” STC Bank said in its announcement.